YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets […]

You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? […]

Is AI taking over jobs in 2024? Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a job title and see the likelihood of AI taking it over. I’ll admit that I’m even affected by […]

Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on […]

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as […]

Wondering how to start a blog? Wondering how to start a blog? If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. And if the post was well written, chances are you came away with helpful knowledge and a positive opinion about the brand. […]

I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my competitive business landscape. The outcome of […]

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies […]

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI […]

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Learning how to create an ebook can be overwhelming. Not only do you have to write […]