Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.  Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center.  These shifts align […]

Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago. Growing a following on TikTok can feel […]

To use ChatGPT or not to use ChatGPT? Is that really the question anymore? To use ChatGPT or not to use ChatGPT? Is that really the question anymore? If you’re like me, you already use this tool to amplify your awesomeness. Like improving your email writing, analyzing data faster, or firing up your social media […]

Team black or team green? Team black or team green? Earlier this year, HBO launched an incredibly moving ad for the new season of its hit series “House of the Dragon.” It featured pictures of House of the Dragon banners in renowned landmarks globally, including The New York Stock Exchange. Each spot vowed allegiance to […]

A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly replace writers, she received one resounding question from peers: Why? A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting […]

Learn how to build professional relationships that don’t just open doors — but blow them wide open. Learn how to build professional relationships that don’t just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right connections can open you up to new ideas, […]

Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a business successfully is about a lot more than filling out a few forms, getting the permits or licenses you need, and selling a product. Just about anyone can […]

Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-written, plain-text email can perform just as well (if not better) than a highly-designed email with tons of bells and whistles. Here’s the skinny: email marketing has come […]

Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to your website is only half the battle — you need to turn those visitors […]

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and […]