Archive for admin
How to Perfectly Manage a PPC Campaign [Template]
In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year. In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown […]
Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. When prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact, they may have different goals for visiting your page — some might want to learn about you […]
How to Determine Your A/B Testing Sample Size & Time Frame
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results. I remember running my first A/B test after college. It wasn’t till then that I understood the […]
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. It often surprises people to learn just how […]
AI Email Marketing: How to Use It Effectively [Research + Tools]
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can […]
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve […]
Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but […]
16 Great Examples of Welcome Emails for New Customers [Templates]
Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process of creating a persuasive welcome email is not always smooth.Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process […]
Inclusion as a Customer Acquisition Strategy (+ Examples)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with […]
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test […]