As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies […]

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI […]

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Learning how to create an ebook can be overwhelming. Not only do you have to write […]

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data […]

Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot […]

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d […]

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? These […]

If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing consultant of about five years […]

In late 2023, I collaborated with an organization to increase its visibility and donations. In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos with basic filming equipment centering around raw interviews with the people the organization helped. As we uploaded the videos on […]

Marketing is undergoing some major changes at the hands of AI. Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at […]