Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a […]

Every time I work with a new brand, my first order of business is to conduct a competitive analysis.  Every time I work with a new brand, my first order of business is to conduct a competitive analysis.  A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and […]

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic […]

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year. In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown […]

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. When prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact, they may have different goals for visiting your page — some might want to learn about you […]

I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results. I remember running my first A/B test after college. It wasn’t till then that I understood the […]

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. It often surprises people to learn just how […]

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can […]

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve […]

Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but […]