Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser’s iconic “Wassup?” campaign and Beyoncé’s BeyHive.

Meta finally learned human people don’t like fake friends who lie. But that news doesn’t signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?

In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?

Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?