On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?